Graphic Design | Branding | Video | Website
We created a warm, plant-inspired brand world for LEAFCLUB., spanning art direction, illustration, branding, website, video, and social content. The visual language is organic and playful, built with hand-drawn elements and a considered off-black and off-white palette that contrasts with and elevates the natural vibrancy of the plants.
Guided by the tagline “Nurture the Garden,” the design reflects a slow, intentional community—one rooted in care, patience, and growth. Every touchpoint was designed to feel calm, human, and inviting, creating space for connection rather than noise.
Client:
LEAFCLUB
Date:
2025
Location:
South Africa
Nurturing the garden — a place to grow, learn, and connect at your own pace.
PROJECT SCOPE
Art Direction & Illustration
Organic, hand-drawn visuals that bring warmth, personality, and a human touch to the brand.Brand Identity
A calm, contemporary system built around off-black and off-white tones, designed to contrast with and elevate the plants.Social Media Assets
Cohesive, considered content designed for quiet impact—inviting connection rather than noise.Video Content
Gentle, mood-led motion pieces that reinforce the idea of growth, care, and patience.Website Design
A minimal, spacious website that reflects a slow, intentional community and allows the content and visuals to breathe.
PROJECT EXTRAS
Soil packaging
LEAFCLUB. merch (hats, shirts)
Community blog/vlog for sharing plant knowledge and stories
PROJECT CHALLENGE
The challenge was to balance playful, organic visuals with a minimal, modern palette that would let the plants and content shine.
WEBSITE
SOCIAL MEDIA
PACKAGING & APPAREL
VIDEO
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