Branding | Website | Graphic Design | Video
LEAFCLUB. is a South African plants and art community built around slow living, curious minds, and the kind of people who name their monsteras. The challenge wasn't just to make it look good. It was to make it feel like somewhere you actually wanted to belong.
The entire visual language was built from scratch around a considered off-black and off-white palette — letting the plants do the colour work, and the design do the storytelling. At the centre of it all: a suite of custom illustrations that became the backbone of every touchpoint. Hand-drawn, characterful, and quietly weird in the best way.
Client:
LEAFCLUB
Date:
Location:
South Africa
Nurturing the garden — a place to grow, learn, and connect at your own pace.
PROJECT SCOPE
Art Direction & Illustration
Organic, hand-drawn visuals that bring warmth, personality, and a human touch to the brand.Brand Identity
A calm, contemporary system built around off-black and off-white tones, designed to contrast with and elevate the plants.Social Media Assets
Cohesive, considered content designed for quiet impact—inviting connection rather than noise.Video Content
Gentle, mood-led motion pieces that reinforce the idea of growth, care, and patience.Website Design
A minimal, spacious website that reflects a slow, intentional community and allows the content and visuals to breathe.
PROJECT EXTRAS
Soil packaging
LEAFCLUB. merch (hats, shirts)
Community blog/vlog for sharing plant knowledge and stories
WEBSITE
VIDEO
PACKAGING & APPAREL
SOCIAL MEDIA
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Got an idea, a project, or just want to say hi? Feel free to get in touch and let’s see how we can work together.